build. protect. grow.




about us

our story

SimpleCoverage was hatched by two insurance executives bent on building the best customer experience possible for their clients. Over the last 23 years as insurance company executives and owners of an independent insurance agency, Samir and Jonathan witnessed a lack of innovation in the small to medium sized business insurance space. In many cases, commercial insurance is laden with friction points, underwhelming customer experience and extremely slow quote to purchase turnaround times. The goal was to simplify and strip down the entire process to its core, and then re-imagine the process from the ground up. What resulted is SimpleCoverage; the simplest way to quote, discuss coverages, purchase, and service your business insurance in the marketplace.



Our promise to you is to never compromise our partner selection criteria.  We are committed to a strict grading method which helps us determine if we will partner with a particular Insurance Company.  We base our decision on the following metrics:

  • Financially Sound
  • Reputable  Company
  • Industry Leading Coverages
  • Excellent Claims Experience
  • 24/7 Online Account Self-Service
  • Longevity


  • Samir Jallad
    Samir Jallad President
  • Jonathan Jallad
    Jonathan Jallad CEO

Help us Build the Best
Customer Experience.

Our goal is to build the best customer experience and re-imagine small business insurance quote, purchase, and service. Tell us what you think and help us build the 7 Star Experience. Email us at for feedback on how we can get there together.


to simplifying the process